摘要: 在新媒体的背景下，哔哩哔哩发展迅速，在众多视频网站中脱颖而出，其独特的商业模式在一定程度上发挥了作用，对其商业模式的分析对哔哩哔哩未来的发展具有重要的意义。哔哩哔哩（简称B站）作为一家上市视频网站，深受90后、00后等年轻人的喜爱，是新时代的首选App之一。本文将以哔哩哔哩为案例，运用商业画布理论工具对哔哩哔哩的商业模式进行分析，剖析其发展概况，并在对哔哩哔哩案例进行研究的基础上，找出哔哩哔哩商业模式中存在的一些问题，并提出相应的优化策略。

Abstract: In the context of new media, Bilibili develops rapidly and stands out among many video websites. Its unique business model has played a role to a certain extent. The analysis of its business model is of great significance to the future development of Bilibili. Bilibili, short for Site B, as a listed video website, is deeply loved by young people such as the post-90s and post-00s generation, and is one of the preferred Apps of the new era. This paper will take Bilibili as a case, use the commercial canvas theory tool to analyze the business model of Bilibili, and analyze its development overview. Based on the case study of Bilibili, the paper finds out some problems existing in Bilibili's business model and puts forward some optimization strategies.